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Following a complaint to the Advertising Standards Authority (ASA), the Breathe Clean Air Group who oppose the Peel Energy biomass plant proposal have withdrawn the literature that they had been circulating to people in the Trafford and Salford areas.
Peel Energy’s project manager Jon England said: “We are pleased that the material has been withdrawn following our complaint as we considered it to be completely misleading. The protest group has agreed to withdraw its material following advice from the ASA rather than challenge our assertions at a full ASA Council hearing.”
“We hope that local politicians and members of the community who have formed their opposition to our proposal based on misinformation distributed by BCAG will now reconsider their views. It is unfortunate that many people have been influenced by the material. It is also important that the planning authority takes this episode into account.
“Our complaints to the ASA centred on inaccurate and inflammatory statements made by the protest group about issues such as air quality and public health. It is our belief that many people in Davyhulme, Urmston and other areas have been caused unnecessary concern by unsubstantiated claims made in the BCAG literature.
“We once again urge people to listen to our proposals to develop a modern power plant that will deliver safe and reliable low carbon energy to the local area. Electricity is not something that should be taken for granted at a time when demand is increasing and many existing power generation facilities are scheduled to close.”
Details that refer to the withdrawal of the BCAG literature can be viewed on the Advertising Standards Authority website from Wednesday 2 March 2011 at www.asa.org.uk/ASA-action/Adjudications.aspx under Informally Resolved Complaints.
The ASA is the UK’s independent watchdog committed to maintaining high standards in advertising for the benefit of consumers, advertisers and society at large. Their remit is to ensure that adverts and marketing material remain legal, decent, honest and truthful.
The Barton Renewable Energy Plant would generate enough low carbon electricity to power as many as 37,000 homes and divert as much as 140,000 tonnes of recycled wood from landfill annually. It is also proposed that renewable heat would also be fed to businesses and homes by an underground pipe network.
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